Shari Sagan McGuirk - Marblehead MA Real Estate, Swampscott MA Real Estate, Salem MA Real Estate


Is now the right time to lower the asking price for your residence? If you've studied the housing market closely, set an aggressive price for your home and are still struggling to generate interest in your residence, the answer to this question may be a resounding "Yes."

Ultimately, there are many reasons why you may want to consider lowering the asking price for your house, including:

1. It has been many weeks or months since the last home showing.

Although your home listing initially may have stirred up plenty of interest, homebuyers have shied away from your residence over the past few weeks or months. Thus, there may be no time like the present to lower your house's asking price to widen your net of prospective homebuyers.

Reducing your house's asking price by even a few thousand dollars may help you generate interest in your residence. And in the days following a price drop, you may notice a significant increase in the number of requests for home showings as well.

2. Your home asking price no longer corresponds to the current real estate market's conditions.

A seller's market can quickly morph into a buyer's market. As such, you should evaluate the real estate sector regularly to ensure your home asking price corresponds to the current housing market's conditions.

Take a look at available houses that are similar to your own – you'll be happy you did. This housing market data can help you determine if your house is priced appropriately based on the competition.

Also, examine the prices of recently sold houses in your city or town. That way, you can see how long these residences were available before they sold, find out whether you're operating in a buyer's or seller's market and plan accordingly.

3. You need to sell your house as soon as possible.

If you face a time crunch to sell your home, you should establish an aggressive price for your residence from the get-go. However, if you fail to generate substantial interest in your residence, you may need to act fast to lower your home asking price to meet your deadline.

For those who want to avoid the possibility of lowering a house's asking price, it often pays to work with a real estate agent. This housing market professional can help you establish a fair, competitive price for your residence, one that should help you stir up significant interest in your home.

In addition, a real estate agent will work with you throughout the home selling process. He or she will set up home showings, host open houses and negotiate with homebuyers on your behalf. Perhaps best of all, a real estate agent is happy to respond to your home selling questions and ensure you can make informed home selling decisions.

Before you lower your home asking price, consult with a real estate agent. By doing so, you can get the expert home selling advice that you need to determine whether to wait out the current housing market or reduce the price of your residence.


If you want to streamline the home selling journey, it usually is a good idea to develop goals. That way, you can identify any potential home selling challenges and address them before you list your residence.

Ultimately, there are many problems that may arise during the home selling journey, and these include:

1. Poor Curb Appeal

How your home looks to buyers is key. If your residence fails to impress buyers when they see it for the first time, these individuals are unlikely to schedule a house showing. As a result, your home may linger on the real estate market for an extended period of time.

Devote time and energy to improve your house's curb appeal – you will be happy you did. By mowing the lawn, removing dirt and debris from exterior walkways and performing other home exterior upgrades, you can make your home an attractive option to buyers. You may even differentiate your residence from the competition – something that may lead to a successful home selling experience.

2. Cluttered Interior

If your home is full of personal belongings, you may want to remove some of these items. By doing so, you can show buyers the full potential of your residence.

For those who want to cut down on clutter, there are many options. Oftentimes, it helps to rent a storage unit that allows you to keep your belongings safe until your residence sells. On the other hand, if you want to get rid of excess items, you can host a yard sale, list your items online or give these items to family members, friends or local charities.

3. Exorbitant Home Price

An exorbitant initial home asking price may be an instant turn-off for buyers. Fortunately, if you analyze the local housing market and your residence, you can establish a competitive initial asking price for your home.

Evaluate the prices of available homes in your area that are similar to your own. Also, you may want to conduct a house appraisal and review an appraisal report. With this information at your disposal, you can price your house competitively.

As you get set to enter the housing market, you may want to employ a real estate agent, too. This housing market professional will help you establish realistic home selling goals, as well as determine the best steps to help you achieve your aspirations.

A real estate agent is committed to a home seller's success, and he or she will do what it takes to help you thrive. If you want to sell your residence as quickly as possible, for instance, a real estate agent can help you do just that. Or, if you want to optimize your house sale earnings, a real estate agent will ensure you can get the best price for your home.

Ready to add your home to the real estate market? Develop home selling goals, and you may be better equipped than ever before to enjoy a fast, profitable house selling experience.


Receiving a low offer on a home can be frustrating for a seller. But, you’re likely to see at least one or two offers on your property that are lower than you would like.

Right now, the housing market is filled with young professionals burdened with student loans, rising costs of living, and stagnating wages. So, it’s no wonder that they’re trying to save money anywhere they can.

In today’s post, we’re going to talk about what to do when you get a low offer so you can set yourself up for a sale that you’re happy with.

Don’t refuse outright

The first thing to know about low offers is that they can sometimes turn into something that both you and the buyer are happy with. Many successful home sales started at a number that the seller considered too low, but--through negotiation--was brought to a higher price and better deal overall.

Many sellers are uncomfortable with the idea of negotiation. Most people seldom negotiate prices unless they are buying a car, and even then would prefer to avoid the hassle.

For others, negotiation is a normal part of everyday life. Flatout refusing an offer, especially if you aren’t receiving many other higher offers, could be a missed opportunity.

Compare your asking price with similar homes nearby

Odds are that you and your agent have already done your research and found an asking price that is comparable in your neighborhood. But home prices fluctuate. To reassure yourself that your asking price is fair, take another look at homes up for sale that are around the same age and size of your home.

Take time to craft a counteroffer

Once you’ve had time to talk the offer over with your family and real estate agent (and maybe vented a bit), it’s time to come up with a counteroffer.

There are a few options for making a counteroffer that don’t involve significantly lowering the amount you stand to gain from the home sale. First, you could offer to relieve the buyer of some of the closing costs, such as paying for the inspection. Or, if you planned on leaving new appliances in the home, you could lower your asking price but take the appliances when you move.

Weigh your options

If the buyer still won’t raise their offer close to your asking price, it’s probably a good time to move on and rethink your sale strategy.

Take some time to consider the sale as a whole. If you aren’t receiving many other offers, it might be time to consider lowering to price or rethinking your marketing plan. You might consider repainting and taking new photos, or changing up your listing to highlight some other features of the house.


Two of the most important ingredients in a successful house-marketing campaign are competitive pricing and making a great first impression on prospective buyers. Although your real estate agent can assist in achieving both of those goals, keeping your home in "show ready" condition will be up to you and your family.

When your home is actively being shown, the process is not unlike a job interview. The main similarity is that you don't get a second chance to make a good first impression. Potential buyers have a mindset that's similar to that of a hiring manager: They are intensely focused on making the right decision. Since the last thing they want to do is make the wrong choice (or a less-than-optimal choice) it's up to you -- the home seller-- to present your home in its best possible light.

Other than keeping your home squeaky clean and your lawn looking as manicured as possible, it's also to your benefit to reduce clutter. A house that's filled with clutter will definitely send the wrong message to prospective buyers searching for their next home. Clutter takes many forms, so it often requires a concerted effort to identify and remedy it. Here are a few key areas to focus on:

Furniture clutter: Having too much furniture in a room or entryway can give visitors the impression that your home is cramped, too small, or disorganized. If you've had a tendency to add furniture to your home, over time -- without putting some pieces in storage -- then you may have inadvertently created a cluttered "look and feel" to your living space

Surface clutter: Have you ever noticed how things that belong in drawers, cabinets, and recycling bins often end up on tables, counter tops, and bookshelves? If that's taking place in your home, rest assured you're not alone! However, if you're preparing to put your home on the market, you'll make a much better impression on potential buyers if you remove as much surface clutter as possible.

Storage-area clutter: Although there's a lot of truth to the saying "Out of sight, out of mind," that usually doesn't apply to preparing your home for the real estate market! Serious house hunters are pretty thorough, and are generally going to glance in closets, basements, attics, and garages. So if you simply move your clutter to another part of the house, it will still be noticed! Granted, your clutter will be less prominent in storage areas, but it will still have a detracting effect on the overall impression your home makes. The solution involves a combination of strategies, including selling or donating unwanted belongings. In some cases, you might even consider renting a dumpster or calling a reasonably priced junk-hauling service to get rid of things you don't want and can't donate, sell, or give away.

It's not always easy to be objective when staging your home or evaluating its marketability, so an experienced real estate agent can provide you with invaluable guidance, advice, negotiating help, and marketing assistance


If you want to accomplish your desired results during the home selling journey, you should strive to host lots of showings. Fortunately, we're here to help you prepare for home showings and ensure you are ready to host showings at any time.

Now, let's take a look at three tips to help you prepare for a home showing.

1. Keep Your Home Neat and Tidy

Let's face it – maintaining a pristine home can be difficult. But if you allocate time and energy to perform various home maintenance tasks daily, you can keep your home show-ready.

Cleaning up after yourself can make a world of difference. For instance, wiping down kitchen countertops after cooking a meal enables you to avoid a long, arduous kitchen clean-up at a later time.

You also may want to create a home cleaning schedule. By planning daily or weekly chores like vacuuming the rugs or cleaning the bathroom, you can ensure your house will look great at all times.

2. Be Flexible

If a homebuyer submits a last-minute request for a home showing, it generally is a good idea to try to accommodate the buyer's request. By doing so, you can show your home to many prospective buyers and increase the likelihood of receiving an offer to purchase.

A flexible home seller usually is a successful home seller. Therefore, if a buyer wants to view your home, it is important to remember that each showing brings you one step closer to selling your residence.

Ultimately, if you maintain flexibility, you can make it easy for dozens of potential buyers to view your residence. And as a result, you may be able to accelerate the home selling process.

3. Eliminate Clutter

Clutter is something that all home sellers can live without. Because if a home is filled with clutter, it may be tough for prospective buyers to appreciate the full size and beauty of a residence.

For home sellers, it is important to remove clutter immediately. A home seller can rent a storage unit to hold excess items until his or her residence sells. Or, it may be beneficial to host a yard sale or list excess items online to cut down on clutter.

As you prepare to sell your home, you may want to hire a real estate agent as well. In fact, a real estate agent will do everything possible to help you achieve the optimal results during any home showing.

Typically, a real estate agent will offer recommendations and tips to help you prepare your residence for the housing market. If you receive a request to view your home, a real estate agent will notify you accordingly. And after a home showing is complete, a real estate agent will provide you with unbiased feedback to ensure you can update your property selling strategy as needed.

Ready to host a home showing? Use the aforementioned tips, and you can get ready to showcase your residence to potential buyers and bolster your chances of enjoying a fast, profitable house selling experience.




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