Shari Sagan McGuirk - Marblehead MA Real Estate, Swampscott MA Real Estate, Salem MA Real Estate


If spending money to make money on your property seems counter-intuitive, you might attempt to sell your home “as-is” and keep your money for the new place. After all, most of those homes featured on renovation reality shows are in worse condition than yours; and those buyers intended to gut the place for a complete makeover anyway.

Just know that the offers you receive will reflect the needs of the buyer, so you won’t get top dollar unless the property is in an extremely desirable area. Still, it might make sense to sell as-is for a discount if your situation is difficult or you’re strapped for cash. Conversely, selling a home that isn’t up to code reduces your buying pool. FHA and VA loans require a home to meet minimum property standards to secure the loan.

Another consideration is how much you still owe on the property. Unless the investment for repairs and upgrades is more than your remaining mortgage, it is probably worth spending to bring your property up to code. A qualified real estate professional can help you prioritize your repairs to those necessary to get it sold, or market it to buyers looking to renovate to raze the home.

So, who buys as-is?
Investors often purchase property intending to “flip” it; that is, to renovate a distressed property and quickly resell it to recoup expenses and make a profit. Typically, investors want the “bones” of the property to be sound, so foundation and structural issues are less appealing to them.

Another type of investor wants the property for its proximity to business or industry. Their goal is to have the property rezoned for commercial purposes or to build multi-family structures on it instead. If the area around your home is transitioning to commercial or multi-family dwellings, your professional real estate agent can guide you to this type of investor.

Less common is the buyer that wants a project or fixer-upper on which to put their own stamp. Some fixer-uppers buy for nostalgia (they lived in the home/area as a child) and others for what they know the area can become. Their goal is to restore the home to its former glory while adding newer amenities. As opposed to flippers, these buyers often intend to live in the home while working on it, or once the work is complete.

If you determine that selling as-is is the best option for your situation, discuss the issue with your agent. She can warn you about what to expect for offers with your home in its current condition and help you set a fair asking price based on its location and the market trends in your area.


Ready to sell your condo? As a first-time condo seller, it sometimes can be tough to streamline the process of finding interested property buyers and getting the best price for your residence.

Fortunately, we're here to help you simplify the process of selling your condo.

Here are three tips that every first-time condo seller needs to know.

1. Check Out the Prices of Comparable Condos

When you price your condo, it is important to set realistic expectations from the get-go. And if you ask too much for your property, it may linger on the real estate market for an extended period of time.

On the other hand, an informed condo seller will have real estate market data that he or she can use to gain an advantage over the competition.

How does your condo stack up against similar properties? Perform an in-depth assessment of the competition, and you'll be able to price your condo accordingly.

Check out the prices of recently sold and currently available condos. By doing so, you can better understand how to price your condo competitively.

Also, spend some time performing assorted condo interior and exterior repairs before you add your property to the real estate market. This will allow you to boost your condo's appearance both inside and out and make your property an appealing choice to condo buyers.

2. Conduct a Property Appraisal

Hire a property appraiser to inspect your condo. That way, you can receive expert insights into your condo's strengths and weaknesses.

During a condo evaluation, a property appraiser will review all aspects of a property. He or she then will provide you with an in-depth report that you can use to understand potential problem areas with your condo.

A property appraisal is a valuable learning opportunity, and you should try to make the most of it.

Choose a property appraiser with condo experience. This professional will be able to take a close look at your condo and help you prioritize potential repairs.

In addition, review a property appraiser's findings closely. This information will help you determine the best ways to enhance your condo and ensure it can stand out from the competition.

3. Work with a Real Estate Agent

When it comes to selling your condo, it is always a good idea to work with a real estate agent.

Hiring a real estate agent with condo experience is a must, particularly for a first-time condo seller. This real estate professional will teach you about the ins and outs of the housing market and help you promote your condo to the right groups of property buyers.

A real estate agent will set up condo showings and open houses and negotiate with condo buyers on your behalf. Plus, he or she will offer honest, unbiased condo selling recommendations to help you get the best price for your property.

Don't leave anything to chance as you get ready to sell your condo. Take advantage of the aforementioned tips, and you can accelerate the process of selling your condo.


Let's face it – no condo seller wants to deal with a high-pressure negotiation. Lucky for you, we're here to help you streamline the process of selling your condo so you can avoid stressful negotiations with property buyers.

What does it take to remain calm, cool and collected during a negotiation with a condo buyer? Here are three tips that every condo seller needs to know.

1. Consider the Condo Buyer's Perspective

As an informed condo seller, it is important to consider both sides of a negotiation. By doing so, you can evaluate a condo buyer's perspective and plan your next move accordingly.

For condo sellers, the goal is to get the best price for a property. As such, a condo seller who performs extensive housing market research probably understands the true value of his or her residence.

On the other hand, a condo buyer is likely to conduct real estate market research on his or her own. This property buyer also will assess the current condition of a condo in relation to his or her budget and submit an offer that accounts for these factors.

Ultimately, a condo seller and buyer should try to find common ground. That way, both parties can work together to get the best results out of a negotiation.

2. Review All of Your Options

After a condo seller accepts a buyer's proposal, the next step likely involves a property inspection. At this point, a condo acquisition may move forward, or a condo seller might need to rethink his or her plan.

If a condo inspector discovers myriad problems with a property, a condo buyer may ask the seller to complete repairs or lower the price of the property. Meanwhile, a condo seller will need to review all of his or her options quickly.

Following a condo inspection, it is important to consider the results of the evaluation.

If a condo seller discovers major repairs are required, he or she should consider completing the repairs or lowering the price on a property.

Or, if a condo buyer asks for a major price reduction even though only minimal repairs are needed, a seller should be unafraid to say "No" to the buyer's requests.

It is important for a condo seller to feel comfortable with any decision that is made throughout the property selling cycle. Thus, if a condo seller is uncomfortable with completing property repairs or reducing the price of a residence after a property inspection, he or she should be ready to decline a buyer's demands.

3. Consult with a Real Estate Agent

A real estate agent will handle negotiations between a condo seller and buyer. Therefore, this housing market professional can play a pivotal role in a seller's ability to get the best price for a condo.

Consulting with a real estate agent who possesses condo experience is key. This real estate agent can keep you up to date during negotiations with condo buyers and ensure you are fully satisfied with the final results.

Take advantage of the aforementioned tips, and you can move one step closer to maximizing the value of your condo.


An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple – here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.


If you want to sell your home, it generally is a good idea to enhance your residence's exterior. That way, you can improve your house's curb appeal and make your residence an attractive choice to prospective buyers. Furthermore, with a terrific home exterior, you may be able to help your residence stand out to potential buyers and increase the likelihood of a fast house sale.

Now, let's take a look at three tips to help you revitalize your house's exterior.

1. Repair Damaged Siding

Cracked or chipped home siding is unlikely to do you any favors, particularly in a competitive real estate market. Fortunately, home sellers who allocate time and resources to repair damaged siding can transform an ordinary home exterior into a pristine one.

Oftentimes, it can be simple to correct home siding damage on your own. On the other hand, if you require professional assistance, there is no shortage of home exterior experts available in cities and towns nationwide.

2. Perform Home Landscaping Tasks

Let's face it – a lawn that is loaded with weeds and high grass is an eyesore that a home seller can live without. Thankfully, you can mow the lawn, trim the hedges and complete other home landscaping tasks in no time at all.

In many instances, home landscaping tasks can be finished over the course of a few hours, depending on the size of your home and the tasks you need to complete. Of course, you should continue to perform home landscaping tasks weekly or bi-weekly to ensure your lawn looks great at all times.

3. Remove Lawn Decorations

Lawn decorations may help you distinguish your residence from others. At the same time, they may make it tough for a buyer to envision what life may be like if he or she purchases your residence.

When it comes to lawn decorations, it usually is beneficial to err on the side of caution. If you remove lawn decorations, you can instantly bolster your home's curb appeal.

As you explore ways to upgrade your house's exterior, you may want to consult with a real estate agent too. In fact, with a real estate agent at your side, you can streamline the property selling process.

Typically, a real estate agent can serve as a guide throughout the home selling journey. He or she is happy to teach you about the home selling journey and ensure you can prepare your residence accordingly. Plus, a real estate agent will promote your residence to prospective buyers, offer home selling tips and recommendations and more.

For those who want to enjoy a seamless home selling experience, it may be helpful to upgrade your house's exterior sooner rather than later. Remember, a dazzling home exterior may make it simple for you to differentiate your residence from the competition. And as a result, a stunning house exterior could help you generate lots of interest in your house and maximize your home sale earnings.




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