Shari Sagan McGuirk - Marblehead MA Real Estate, Swampscott MA Real Estate, Salem MA Real Estate


For home sellers who want to accomplish the optimal results, it is important to remain open to negotiations with buyers. There are many reasons why home sellers should negotiate with buyers, and these include:

1. You can accelerate the house selling journey.

If your mission is to sell your house as quickly as possible, you should be open to negotiating with a buyer. Because if you can negotiate a home purchase agreement, you can move one step closer to concluding the house selling journey.

As you enter a negotiation with a homebuyer, it is important to keep your house selling goals in mind. At the same time, you should be willing to adjust your goals as needed. If you maintain flexibility throughout a negotiation with a homebuyer, you may be better equipped than ever before to enjoy a fast, profitable house selling experience.

2. You can reach an agreement that works well for both a seller and buyer.

If you find a buyer's initial offer to purchase your house falls short of your expectations, you can open up negotiations with this individual. Then, you and a buyer can work together to come to terms on a home sale agreement that suits both parties.

Of course, a negotiation with a buyer does not guarantee instant success. If you and a buyer cannot reach a home sale agreement, there is no need to worry. Even if negotiations with a buyer fail, you can wait for another offer to purchase your home that falls in line with your expectations.

3. You can get the best price for your house.

As a home seller, it is important to do everything you can to optimize your house sale earnings. If you negotiate with a buyer, you can increase the likelihood of getting the best price for your house.

Furthermore, home sellers should keep in mind that they have options during a negotiation with a buyer. If you are not satisfied with the progress of a negotiation, you can walk away from the negotiating table.

When it comes to negotiating a home sale, you may want to hire a real estate agent, too. A real estate agent understands the ins and outs of home sale negotiations and will do whatever it takes to help you achieve the best-possible results.

Typically, a real estate agent can handle a negotiation with a buyer on your behalf. This housing market professional will continue to provide status updates throughout a negotiation and do what it takes to streamline the house selling cycle. Plus, if you ever have concerns or questions during a home sale negotiation, a real estate agent can instantly respond to them.

Don't stress about negotiating the sale price of your home. If you are open to negotiating your house's sale price with a buyer, you may be able to speed up the home selling journey. Best of all, you could maximize the profit from your home sale.


If your home has lingered on the real estate market for many months, there is no need to worry. Revisit your home selling strategy, and you can find innovative ways to promote your house to the right groups of buyers.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Consider the Homebuyer's Perspective

One of the reasons why your house might have failed to generate interest from homebuyers is you have not effectively accounted for the buyer's perspective. Fortunately, now is a great time to take a fresh approach to highlight your home to dozens of prospective buyers.

Think about why you bought your house in the first place. Then, you may be better equipped than ever before to prioritize home upgrades and ensure your residence matches or exceeds buyers' expectations.

Furthermore, it may be beneficial to cut down on clutter inside your house. Because if you have a clutter-free home, you can make it easy for buyers to envision what life may be like if they purchase your residence.

2. Assess Your House Listing

A home listing is important, particularly for a seller who wants to stir up significant interest from buyers. If at first your home listing misses the mark with buyers, you can always revise it as needed.

Ensure all of the information included in your home listing is accurate and up to date. That way, you can help buyers make an informed decision about your residence.

In addition, include high-resolution photographs in your home listing. With top-notch photographs incorporated into your home listing, homebuyers can view each room of your house at their convenience. Plus, these photographs may help you differentiate your residence from other available houses.

3. Reinvent Your Home's Curb Appeal

Curb appeal can make a world of difference in any housing market, at any time. If you enhance your house's curb appeal, you may be able to move one step closer to selling your house.

Trim the hedges, mow the lawn and perform other home exterior improvements as soon as possible. Also, if you need assistance with home exterior upgrades, you can always reach out to landscapers and other home improvement professionals for support.

Hiring a great real estate agent may help you streamline the home selling journey too. In fact, a real estate agent who understands the ins and outs of the housing market can offer lots of guidance as you sell your home.

A great real estate agent will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you prepare for a home closing. And if you ever have concerns or questions along the home selling journey, a real estate agent is available to respond to them.

Accelerate the home selling journey – use the aforementioned tips, and you can rework your home selling strategy and boost the likelihood of a fast, profitable home sale.


Image by Chris Goodwin from Pexels

Your luxury home is a major investment, so it’s important to make sure that you’re approaching the selling process the right way. Selling a luxury home comes with certain challenges that you’re less likely to encounter with a non-luxury home. Luxury homes aren’t as numerous overall, so you’ll have to work harder to attract more buyers. According to the National Association of Realtors, only 13 percent of first-time and repeat home buyers purchased homes costing $500,000 or more, and only 9 percent purchased homes measuring 3,501 square feet or more. Keep the following tips on selling luxury homes in mind before putting yours on the market.

Get the Pricing Right

Determining the right price for a luxury home can be a challenge. You might not have other comparable homes nearby to help you figure out your listing price, or your home might have special features that could make it worth more. Asking for too much for your luxury home could mean that it ends up staying on the market longer than you expected, especially since the number of buyers for these homes overall tends to be smaller. Asking too little means you’re missing out on getting what your luxury home is worth. 

Think Twice About Open Houses

Open houses are a common part of the marketing process for non-luxury homes. However, you might not want to have them for you luxury home. Anyone can attend open houses, which means you’re likely to have people stop by who have no intention of making an offer on your home. In addition to wasting your time, these open houses could also make it easy for criminals to target your home. Instead of open houses, consider arranging private showings for buyers who have a genuine interest in purchasing your home and the financial ability to do so.

Use High-Quality Photos and Videos

When marketing your luxury home, make sure you use high-end cameras for photos and videos. The quality of these can have a huge impact on how successful your online and offline marketing efforts are. High-quality photos and videos are an important part of attracting buyers and making an initial favorable impression on them.

Find an Experienced Real Estate Agent

When you work with a real estate agent to sell your home, make sure that you find one who has experience in the luxury market. Selling luxury homes involves taking different factors into consideration compared to selling non-luxury homes. A real estate agent without this experience might have a more difficult time selling your home or overlook important ways to attract the right buyer. Real estate agents with in-depth knowledge of how to sell luxury homes provide you with valuable help when your home is on the market, including helping you determine the right price for it.


Want to add your house to the real estate market? Work with an expert real estate agent, and you can streamline the home selling process.

A real estate agent can make a world of difference for any home seller, at any time. This housing market professional will teach you the ins and outs of selling a home and ensure you can get the best price for your residence. Plus, he or she will be ready to respond to your home selling questions and provide consistent support as the home selling journey progresses.

Ultimately, it is important to understand what it takes to work with a real estate agent. This will allow you to maintain a positive approach throughout the home selling process. It might help you improve your chances of a quick sale too.

What does it take to work with a real estate agent? Here are three rules that every home seller should consider.

1. Hire a Real Estate Agent That Makes You Feel Comfortable

Selling a home can be stressful, particularly for a first-time property seller. Fortunately, working with the right real estate agent ensures you can receive world-class home selling guidance.

As a home seller, you should employ a real estate agent that makes you feel comfortable. This housing market professional will be able to alleviate your home selling concerns and guarantee you are fully supported at each stage of the home selling journey.

2. Keep the Lines of Communication Open at All Times

What good is a real estate agent if he or she won't keep you up to date about home showings, offers on your residence and homebuyer feedback?

For a home seller, it is paramount to collaborate with a real estate agent who can provide immediate assistance. This housing market professional should be ready to communicate with you via phone, email and text and provide regular updates throughout the home selling cycle.

Your real estate agent also should be unafraid to be honest with you. That way, you can receive unbiased suggestions and recommendations from your real estate agent that can help you make informed home selling decisions.

3. Understand That Problems May Arise During Home Selling Process

Although a real estate agent will do everything possible to promote your house to the right groups of property buyers, it is vital to remember that the real estate market offers no guarantees. In addition, problems sometimes may arise that may slow down the home selling journey.

Your real estate agent should be able to describe challenges that you may encounter before you add your residence to the housing market. This will enable you to plan ahead and allocate the necessary time and resources to reduce the risk of such problems.

Hiring a real estate agent to help you sell your house may seem difficult at first. But with the aforementioned tips, you can find an expert real estate professional who will make it easy for you to sell your residence.


For those who intend to list a house, it helps to establish realistic expectations. That way, you'll have a good idea about what to expect during the home selling journey.

Now, let's take a look at three tips to help you manage your expectations as you attempt to sell your house.

1. Understand the Housing Market

You may own a great home, but even a top-notch residence may be difficult to sell based on the current housing market's conditions. If you allocate time and resources to study the real estate market, however, you can differentiate a buyer's market from a seller's market. Then, you can map out your home selling journey accordingly.

In a buyer's market, there may be an abundance of houses and a shortage of buyers. Therefore, sellers may need to price their houses competitively to stir up interest from buyers.

Comparatively, in a seller's market, there likely is an abundance of buyers and a shortage of first-rate houses. This means a seller probably won't have to wait long to receive offers to purchase after he or she lists a high-quality residence.

To distinguish a buyer's market from a seller's one, you should look at the prices of recently sold houses in your area and find out how long these properties were listed before they sold. This information enables you to review the level of interest in properties in your city or town and can help you determine whether you're preparing to enter a buyer's or seller's market.

2. Know Your Home's Strengths and Weaknesses

You may believe your home is flawless, but buyers may quickly identify problems with your house. Fortunately, a seller who conducts a house inspection can address any potential issues before listing his or her residence. Home inspection results may help a seller establish realistic pricing expectations for his or her house too.

During a house inspection, a property expert will examine a residence both inside and out. This property expert next will provide a homeowner with an inspection report that details his or her findings. With an inspection report in hand, a homeowner can correct underlying house issues before he or she adds a residence to the real estate market.

3. Collaborate with a Real Estate Agent

A real estate agent understands the opportunities and challenges of the home selling journey. As such, he or she will help you set expectations for this journey, as well as help you make the most of available home selling opportunities and resolve property selling challenges.

Typically, a real estate agent will meet with you and find out what you want to accomplish by selling your home. He or she next will craft a personalized home selling strategy for you, promote your residence to potential buyers and do everything possible to help you maximize your home sale earnings.

Manage your expectations as you proceed along the home selling journey. By doing so, you can limit the risk of encountering home selling problems and boost the likelihood of a successful property selling experience.




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